Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy of "Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)" represents our wish that people all over the world will live healthful and happy lives in both body and mind. We are proud to partner with Asics to offer their latest collections Asics and Asics Tiger at Privei . Available both instore and online at privei.


Asics GEL-NYC - White/Dolphin Blue

The GEL-NYC™ sneaker from the SHIGEN 2.0 Pack, sources inspiration from the practice of recycling in Japan. It features a consistent shade of blue that references the color of the country's trash cans and garbage trucks throughout the design.

Its upper construction features a woven material on the underlays that's formed using recycled PET and textiles. These elements are offset with a net-like mesh that appears on the overlays.

Meanwhile, this shoe's hybrid design incorporates influences from the GEL-NIMBUS™ 3, GEL-MC PLUS™ V, and GEL-CUMULUS™ 16 shoes to reimagine the ASICS archive with a contemporary design approach.